I’m Nath J
When it comes to marketing in the Whitsundays, I have 12+ years of experience, plus a self-taught web designer who studied SEO for the last five years; I’m now the go-to search engine ranking specialist in the area for local services and tourism companies looking to break travel agent chains. From tourism marketing to social media advertising, OTA API connections and more – you name it, I do it. Plus, I’m even learning to publish ebooks and podcasts now!
But here’s the kicker: if you want me to take you as a client, there’s no room for any local politics, bullshit or negative marketing tactics that hinder our success. I’m a straight talker and have zero tolerance for people that try to manipulate other businesses in the region.
A tourism owner once taught me this important lesson: “If you’re too busy worrying about what others are saying, then you’re not focusing hard enough on our business.” Words to live by!
First Name : Nath (Nathan)
Last Name : J (Johnston)
Date of birth : 30 May 1974
Nationality : New Zealand (Kiwi)
Country Of Residency : Australia
Years In The Whitsundays: 22
Phone : +61 07 4813 9005
Address : Airlie Beach, QLD 4802
Email : info@nath-j.au
TOURISM EXPERIENCE : 20 YEARS
OPERATIONS MANAGER – Tallrook Sail and Dive
2002 - 2007
Ran a fleet of eight tourism sailing and scuba diving boats based in Airlie Beach
Web Designer – Ripple Effect Online aIRLIE bEACH
2017 - Current Day
Took a hobby to a successful website design business for local services and trades.
Travel Agency Owner – Discount Travel
2008 - 2011
Operated and owned a busy backpacker travel and internet store in the heart of Airlie Beach.
Digital Marketing Specialist – ZigZag Whitsundays
2017 - Current Day
Marketing contactor, website design, API integrations, SEO Specialist and social media.
Marketing Manager – Ozsail Overnight Charters
2011 - 2017
National and International Marketing for a fleet of 6 overnight Whitsundays and GBR sailing boats.
Regional Tourism Marketing – Nath J
2018 - Current Day
Promoting marketing and storytelling for the Whitsundays and Airlie Beach Region
My Skills
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SEO
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Tourism
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Social Media
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Direct Bookings
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Google Buiness Listings
Good Knowledge
Fareharbor
Procharter
Rezdy
Photoshop & Canva
AI Prompt Engineering
Viator and Book Me Affiliate Programs
E-Book Design and Publishing
Office suites (Microsoft Office, G Suite)
Website and Email Hosting
Whitsundays And Airlie Beach Region
Local Tourism Operators
How To Get More Direct Bookings
The issue of high commission rates for online travel agents (OTAs) has been a topic of contention within the tourism industry. While OTAs bring advantages like wider exposure and audience reach, the cost of these services often proves prohibitive for many tourism...
The Power of Direct Bookings In Tourism
Today, we explore the power of direct bookings in tourism. It focuses on their economic advantages for properties, the opportunities they provide for building direct relationships with guests, and the transparency factor they offer. Direct bookings have several...
Direct Bookings or Travel Agents
Do you ever feel like you're spending too much money on travel agents' commissions for your tour products? It can be tricky to decide whether or not it's worth it. After all, those fees add up quickly over time. But what if you could save that money and use it for...
My Location:
Airlie Beach, Whitsundays QLD 4802
Phone Number:
07 4813 9005
Email Address:
info@nath-j.au