I’m Nath J

When it comes to marketing in the Whitsundays, I have 12+ years of experience, plus a self-taught web designer who studied SEO for the last five years; I’m now the go-to search engine ranking specialist in the area for local services and tourism companies looking to break travel agent chains. From tourism marketing to social media advertising, OTA API connections and more – you name it, I do it. Plus, I’m even learning to publish ebooks and podcasts now!

But here’s the kicker: if you want me to take you as a client, there’s no room for any local politics, bullshit or negative marketing tactics that hinder our success. I’m a straight talker and have zero tolerance for people that try to manipulate other businesses in the region.

A tourism owner once taught me this important lesson: “If you’re too busy worrying about what others are saying, then you’re not focusing hard enough on our business.” Words to live by!

About Me

First Name : Nath (Nathan)

Last Name : J (Johnston)

Date of birth : 30 May 1974

Nationality : New Zealand (Kiwi)

Country Of Residency  : Australia

Years In The Whitsundays: 22

Phone : +61 07 4813 9005

Address : Airlie Beach,  QLD 4802 

Email : info@nath-j.au


What I Do

OPERATIONS MANAGER – Tallrook Sail and Dive

2002 - 2007

Ran a fleet of eight tourism sailing and scuba diving boats based in Airlie Beach

Web Designer – Ripple Effect Online aIRLIE bEACH

2017 - Current Day

Took a hobby to a successful website design business for local services and trades.

Travel Agency Owner – Discount Travel

2008 - 2011

Operated and owned a busy backpacker travel and internet store in the heart of Airlie Beach.

Digital Marketing Specialist – ZigZag Whitsundays  

2017 - Current Day

Marketing contactor, website design, API integrations, SEO Specialist and social media. 

Marketing Manager – Ozsail Overnight Charters

2011 - 2017

National and International Marketing for a fleet of 6 overnight Whitsundays and GBR sailing boats.

Regional Tourism Marketing – Nath J

2018 - Current Day

Promoting marketing and storytelling for the Whitsundays and Airlie Beach Region

My Skills

Professional Skills


Web Design






Social Media


Direct Bookings


Google Buiness Listings

Good Knowledge




Photoshop & Canva

AI Prompt Engineering

Viator and Book Me Affiliate Programs

E-Book Design and Publishing

Office suites (Microsoft Office, G Suite)

Website and Email Hosting

Whitsundays And Airlie Beach Region

Local Tourism Operators

My Blog
How To Get More Direct Bookings

How To Get More Direct Bookings

The issue of high commission rates for online travel agents (OTAs) has been a topic of contention within the tourism industry. While OTAs bring advantages like wider exposure and audience reach, the cost of these services often proves prohibitive for many tourism...

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The Power of Direct Bookings In Tourism

The Power of Direct Bookings In Tourism

Today, we explore the power of direct bookings in tourism. It focuses on their economic advantages for properties, the opportunities they provide for building direct relationships with guests, and the transparency factor they offer. Direct bookings have several...

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Direct Bookings or Travel Agents

Direct Bookings or Travel Agents

Do you ever feel like you're spending too much money on travel agents' commissions for your tour products? It can be tricky to decide whether or not it's worth it. After all, those fees add up quickly over time. But what if you could save that money and use it for...

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Contact Me

My Location:

Airlie Beach, Whitsundays QLD 4802

Phone Number:

07 4813 9005

Email Address: